“…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines …” (PC Advisor, September 2006) –This text refers to the
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
Plan a search engine strategy
Build pages that offer visibility
Make your site rank high with the most important search engines
Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
Use Google universal search, image search optimization, XML sitemaps, and more
Choose the right keywords
Track and measure your results
Increase your exposure with shopping directories and retailers
Boost your position with popular links and social networking sites
Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
From the Back Cover OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Identify mission critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Gain insight on customer decision-making and make your page friction-free
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization approaches
Develop an action plan and get buy-in from all key players
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
“Tim has figured out what so many people don’t understand: your website can (and should) get better. Every single day.” —Seth Godin, author of Meatball Sundae
“This book is a must-read for the modern Internet marketer.” —Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
“This is the best business-focused, measurement-based guide to website design I have seen.” —Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things
“Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!” —Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
“Tim’s Landing Page Optimization is a must-have for your bookshelf.” —Bryan Eisenberg,New York Times and Wall Street Journal bestselling author
This Three part video series takes you step by step through the process of setting up your own blogging network.
Make money with your own social blogging network
Dear Reader:
Almost everyone on the planet has their own blog these days, It gives them the chance to have their own web space to tell the world whatever they want to say. There are many free blogging platforms out there these days, Why do you think the owners of these platforms allow that? The reason is - traffic equals money.
Now consider this. What if I could show you how to set up a multi-user blogging platform absolutely free? Can you think of a way to make money by giving away free blog space? Well here is one right off the top of my head.
Think of a hobby or activity you enjoy. Now grab a domain name in that area and install the blogging platform (WordPress MU), find a nice theme and use it for your site.
Set everything up as explained in the videos. Monetize your home page with Adsense and other advertisements for affiliate products.
Now start posting on Social Bookmarking Sites, Yahoo Answers, Groups and Forums about your free blogging service for enthusiasts. DONE! People will flock to your site to open their blogs. They will come back over and over again.
Modify the templates you offer to include your Adsense code and make money from THEIR TRAFFIC!
That was right off of the top of my head without giving it any thought at all. I’m sure if you thought about it for a while you could come up with some more.
You will learn everything you need to know about WordPress MU in this three video series. WordPress MU is best for those that are already familiar with WordPress.
By the time you watch both of these sets of videos you will be ready to set up your own blogging network.
Here ARE Some Things You Can Do With Wordpress MU
Set Up a Blogging Platform For Others to create their blogs on
Set up a Corporate Blogging Platform
Run all of Your Own Blogs From One Central Location.
The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System
If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla!-the world’s #1 open source content management system. Now there’s an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer. Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find never-before-published tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies.
New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla!’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.0 and 1.5 reference content.
· Understanding content management, what Joomla! does, and how its components fit together
· Building Joomla! sites from scratch, and systematically customizing them to your needs
· Organizing content with sections, categories, blogs, and tables
· Creating dynamic pages and effective navigation
· Working with Joomla! modules and components
· Search engine optimization for Joomla! sites
· Start-to-finish case studies: building a school website, an e-commerce site, and a blog
· The most valuable Joomla! extensions and add-ons: finding them, and using them
· Key differences between Joomla! 1.0 and 1.5, and what they mean to you
About the Website
The accompanying site for the Joomla 1.5 book, provides five fully functional Joomla! sites with live follow-along examples from the book and up-to-date information on Joomla! The site also includes
An active forum where you can ask questions specific to chapters from the book from a Joomla expert
5 fully functional Joomla 1.5 live follow-along examples from the book. You can browse the sites and their backends live online.
Downloads of 5 free websites for Joomla 1.5 based on various chapter of the book. These are SQL dumps you can import to instantly give you a completed Joomla site.
4 free tutorial templates and 3 free templates from joomlashack.com including the popular commercial template - JS Aqualine!
About the Author
Barrie North has over 15 years of experience with the Internet, as a user, designer, and teacher. He has spent over eight years in the education fi eld, becoming steadily more involved in web technology and teaching web design classes to students and
technology integration to teachers. Most recently he worked as an IT consultant for two new schools pioneering in the use of technology. As well as web design, he has provided web marketing/SEO, usability, and standards compliance expertise to his clients.
He is a partner of Joomla!shack.com, providing templates and custom services. He also maintains a blog about all things Joomla! at compassdesigns.net. When not working, he can frequently be found on the Joomla! community boards, and he has written many free tutorials for using Joomla!. His combination of Joomla! expertise, educational skills, and engaging writing has produced a book accessible to everyone.
Whether you are learning how to theme WordPress for your own use, or to offer your theme design services for hire, or to even build a brand of WordPress themes to distribute to the masses, this DVD shows you how to get started theming the popular WordPress and to get results quickly.
In just a matter of 2 hours, you will learn the process of going from a blank page in your web browser to a fully-functional WordPress theme, including how to integrate your own unique graphics.
Sit and watch as Aleks Monahan from the WEB|CMS Squad teaches you tremendously valuable information that will build your skills and open doors to new opportunities. No need to spend days or weeks trying to figure out all pieces of the puzzle.
WordPress is one of the most popular CMS platforms in today’s Web 2.0 world, and its popularity is only increasing. Not only is WordPress popular, but also WordPress custom theming projects are bid anywhere from $200 to $2,000 or more on the freelance networks, and those who have the WordPress theming skills guard their knowledge like Fort Knox. Join those who can, and start theming WordPress today.
Amazon.com Review Book Description The editors of The Huffington Post–the most linked-to blog on the web–offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site’s cofounder and editor in chief, this book is everything you want to know about blogging, but didn’t know who to ask.
As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You’ll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place.
The Guide also includes choice selections from HuffPost’s wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O’Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.
A Message from Arianna Huffington
Dear Amazon customer,
I’m thrilled to be working with Amazon.com as an online bookseller and partner for the publication of our new book, The Huffington Post Complete Guide to Blogging. Amazon understands how to use the Internet to harness intelligence that enables people to make informed decisions. That mission is similar to that of The Huffington Post, a news and opinion site I co-founded in May 2005, and which has grown to become the most linked-to blog in the world. Bringing people together and sparking interesting conversations among my friends is ingrained in my DNA, and the world of blogging has opened up this passion to endless possibilities. It’s fast-paced, limitless, and best of all, there’s room for everyone. That’s why I’m so excited about our Complete Guide to Blogging–if you have ever tried to start your own blog, wondered if you could, or if you’re just an insatiable blog-addict, this book is for you. Our team of editors and contributors has put together all the tools you’ll need to build your blog, strategies to create your community, ideas for finding your blogger voice, and countless, hilarious anecdotes and stories.
What are you waiting for? Start blogging!
Best, Arianna
Questions for Arianna Huffington
Amazon.com: There are over 100 million blogs in the world, and counting. Does the world need another one? Is it too late to start one that will have any sort of impact?
Huffington: There is always room for another blog – the key is having something to say, and the ability to say it in an interesting way. That combination will allow you to break through in almost any medium, but especially in blogging. New bloggers are rising to the top all the time.
Amazon.com: When you meet someone and tell them, “You should blog!” (which it’s my understanding happens quite often), what is it about them that makes you think they’d be a good blogger, especially in the long term? Are there some writers you wouldn’t say that to?
Huffington: I invite people who have an interesting point of view, a provocative way of looking at the world. And the best bloggers tend to be a little obsessed about something. When I see those things, I get excited about offering a platform to express them. One of the original reasons for starting HuffPost was my feeling that some of the most interesting voices in our culture weren’t online–and I wanted to make it easier for them to make the transition.
Amazon.com: Has the Huffington Post turned out the way you planned? What surprises did you adapt to take advantage of?
Huffington: We had our hopes, but no one could have predicted that HuffPost would become such a huge success. One of the things that surprised us was the passion expressed by our community, so we worked hard to provide them an easy way to comment, and an environment where civil discourse is encouraged.
Amazon.com: As many people have noted, the Obama campaign was the first to really harness the power of the web for fundraising and organizing. Do you think running in the first heavily blogged election also made his victory more possible?
Huffington: Obama’s online operation was state of the art–incorporating everything from viral videos to texting-as-a-grassroots-organzing-tool to social networking sites to its online fundraising juggernaut–and was a key component in his success. It wouldn’t be overstating things to say that if it wasn’t for the web, we’d be inaugurating a different 44th president on January 20th. And thanks to blogging–and YouTube, instant fact-checks, and viral emails–it was much harder for his opponents to use the tactics of the past: fear, smear, and anything goes.
Amazon.com: You and your editors have written a book about blogging (while noting the irony of doing so). There’s a lot of talk about the relationship between blogs and newspapers, but less so about how blogs will live with books. Aside from the obvious examples of bloggers getting book deals, how do you think blogs and books will affect each other?
Huffington: Anything that keeps people reading is a good thing! And blogging has certainly led to a renaissance of sorts for the written word. We live in a culture dominated by visual imagery and communication, so having so much vital writing on the web has helped re-habituate the younger generation to reading … and hopefully blogs will be a gateway drug that leads them on to the harder stuff of books. And people blogging about books is obviously a great way to promote the best of the new releases (and some deserving older releases that never got the attention they warranted).
Review
“…capture(s) all of the excitement of the blogosphere, enabling the would-be blogger to take a confident step online….A must read for blog newbies.”– Andrea Sachs, Time Magazine
Using Drupal cuts out a lot of the research time and helps you dive headfirst into Drupal. It does an excellent job of explaining how to rapidly assemble a wide variety of websites using some of Drupal’s most commonly used modules. Whether you’re new to building websites or an experienced programmer, this book is full of useful information. By the end of Using Drupal, you’ll be much more prepared to build the Drupal site you’ve always wanted.
Is That Site Running Drupal? By Angela Byron
Various attempts at “fingerprinting” a Drupal site have been tried in the past, none of which are completely foolproof. These range from *super* easy stuff like checking for CHANGELOG.txt to checking the source for a reference to “drupal.css” (Drupal 4.7) to checking for common paths like taxonomy/term/1, and /user, (which might be aliased to something else with something like Pathauto/Path Redirect module), and so on. However, since Drupal 4.6, there’s a super geeky trick you can use to fingerprint a Drupal site that works 90% of the time.
1. Get Firefox.
2. Get the Live HTTP Headers extension.
3. After restarting Firefox, click Tools > Live HTTP Headers. This’ll pop up a little window to the side.
4. Visit a website you suspect of being Drupalish.
5. Highlight the Live HTTP headers window and type “exp”, looking for the following in the output: “Expires: Sun, 19 Nov 1978 05:00:00 GMT”
“Classic” Web Problems, Solved Drupal version: 6.x By Jeff Eaton
A lot of energy in the Drupal world goes towards solving complex problems: giving administrators ways to build publishing workflows without writing code, integrating with cool new APIs, automatically translating site content into Klingon… You know. The usual. With all of that energy focused on complex architectural problems, it’s easy to lose sight of the simple solutions that Drupal provides for really common “classic” web problems. This really hit home the other week as I sifted through an old Zip disk with archives of sites I’d built for clients in the heady days of the late 90s. One by one, I started ticking off requests my clients had made that today’s site-builders can solve in minutes with Drupal modules–no wacky configuration, no complicated recipes. Just a simple, “Yes!” when a client says, “Can you…?”
“…Make a splash page for the site?” No problem. Drop in the Splash module, and you can use any page on your site as an interstitial splash page. It’s also smart enough to tie into contextual information Drupal provides–only showing the splash screen to anonymous users, creating section-specific splash pages, and more.
“…Let visitors print out copies of the pages?” While any web browser can print a simple copy of the current page, and custom style sheets can help clean up color schemes and images to make a page look printer-friendly, sometimes, things need tweaking. For example, embedded web links will look like simple underlined text if you rely on style sheet tweaks. Drupal’s Print module generates printer-friendly versions of any page, including the creation of URL footnotes at the bottom of each printout. It can also generate downloadable PDFs of any page, and send-this-article-to-a-friend email links.
“…Show visitors a Terms Of Service page before they sign up to post on the site?” Letting users sign up to post comments, subscribe to newsletters, and so on was just catching on when I handcrafted those old-school sites in the ’90s. The Terms of Use module handles one of the tricky parts: requiring users to explicitly agree to terms of service before they can create an account. It lets you maintain your terms as a dedicated page on the site that users can read, and present it to them with an ‘Approval’ checkbox when they create an account.
“…Add a chat page where users can talk in real-time?” Setting up chat rooms on web pages was always a pain in the old days. Even today it can be tricky, and there are quite a few different ways to do it. Flash, AJAX, Java applets, and more are all ready. The Mibbit module for Drupal lets site visitors chat on a custom IRC channel using a simple AJAX interface. Since it uses IRC as its backend, it can point to custom private discussion channels, or public ones like #drupal on the freenode IRC network.
“…Keep other sites from stealing my content using Frames?” This one went out of style for a while, but when Google’s AdSense and other advertising networks up momentum, some enterprising individuals resurrected the concept of “wrapping” other sites in HTML frames, presenting ads in the sidebars while leeching the original site’s bandwidth and content. JavaScript can help: script snippets can force your page to open in a dedicated window instead of a frame, and the FramePrevention module makes that trick automatic. None of these modules are crazy, groundbreaking tools that get their own articles and tutorial videos. Like many of the tools in the Drupal world, though, they do the heavy lifting that lets us focus on the really complicated tasks. Looking back, it’s hard not to sigh and wonder how much time could’ve been saved if I’d had them at my disposal in The Olden Days…
Product Description
With the recipes in this book, you can take full advantage of the vast collection of community-contributed modules that make the Drupal web framework useful and unique. You’ll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book — a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will: Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird’s-eye view of each module’s specialty and how it works Explore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and why Learn how to configure modules, with step-by-step recipes for building the precise functionality the project requires Get information on additional modules that will make the project even more powerful Be able to access the modules used in the chapter, along with other resources
Newcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you’ll find concrete and creative solutions for developing the exact community website you have in mind.
This book has been eagerly awaited as the first O’Reilly volume covering Drupal, and having been written by such a rockstar team of Drupal pros.
It’s also the first book to focus on a wide range of third party contributed modules rather than just Drupal core, or a narrow subject area of modules. It’s written for Drupal 6, although the book would be fairly applicable to Drupal 5 (with the caveat that one of the major modules, Views, is completely different for Drupal 6 - the underlying concepts are similar though).
The first thing that struck me about this book is its fundamentally different approach from most early Drupal books, as well as the kinds of books you find in the early stages of any new technology’s mainstream acceptance. It’s not simply a higher quality rehashing of handbook pages and technical how-tos, but it has an incredibly cohesive and clever process through the entire book.
Every main chapter of the book will:
* Introduce an example scenario that’s easy to relate to. For example, an early chapter that covers creating a simple site for a Mom & Pop shop has this sample case study: “in order to update the web page content each week, they currently pay their next-door neighbor Goldie to hand-edit the page”
* Outline what you’re going to be building
* Explain why certain decisions or trade-offs were made when creating this site, and highlight alternative choices depending on your particular situation
* Explains step-by-step how to complete the site with lots of tables and screenshots, pointing out gotchas and important concepts along the way
* Ends with a “Taking It Further” section with suggestions for other features or future modules to watch that are related to the site recipe
The hands-on approach of this book takes you through a single, cohesive example in each chapter. This gets you building a site to completion at every step. This approach reminds me of the different ways to learn a musical instrument such as piano or guitar - you can start with theory and technique and practice your scales first, or you can just learn some chords and be able to whip out a few simple pop songs your first afternoon. This book is the chords.
It also has some great moments of explaining fuzzy concepts that are difficult to understand without significant Drupal experience. The Using Drupal team shows their years of expertise training users and implementing Drupal sites in gems such as this, describing whether you should use taxonomy or a CCK field for content categorization:
A general rule of thumb is that if you can remove the field and the content type still makes sense, use Taxonomy. An article filed under a “Technology” category is still an article if you remove the category association, so Taxonomy is a good fit. If the field is part of a piece of content, such as an album’s recording artist, then CCK is generally a better choice.
Using Drupal will take you through building a:
* Simple website with blog for a mom & pop grocery store, including a WYSIWYG editor and uploading images to content
* Job posting board for a university, which introduces the key CCK and Views modules
* Product reviews site with user ratings, Amazon product data importing, some simple CSS tweaks using the CSS Injector module, and more CCK/Views
* Wiki, which brings in revisions, input formats, and Pathauto module
* Local arts news site, which takes you into Actions, Triggers, Workspace, Workflow (both as a concept and module), and Views Bulk Operations to create an administration page
* Photo gallery, with ImageField, ImageCache, much more Views and some site display tweaks
* Multilingual website with a strong overview of concepts, then Locale, i18n, and the Localization Client
* Event management site with calendar and attendees
* Online store using Ubercart (focuses on basic store setup, products, attributes, and orders - you’ll still need to set up payment methods)
It also covers a few additional topics:
* An overview of Drupal, and where to get help
* Basic theming (this is the only time you’ll see code!)
* Installing and upgrading Drupal and modules
* How to choose modules and participate in the community
So what’s it missing?
Obviously Using Drupal only scratches the surface of the many, many types of sites you can build with Drupal. There are a few major topics you won’t find covered in here - membership sites with protected user access, Organic Groups (a chapter that didn’t quite make it due to module readiness for D6), more advanced magazine/newspaper-style sites with modules like Node Queue and Panels, multimedia (there’s another book for that!), or social networking sites. However, I think they picked a great selection of site recipes to cover in a relatively small amount of space, and each recipe will get you a solid site built.
The book will also direct you to two additional resources available online: the finished demo site for each chapter for you to browse, and a download package containing installation profiles with the same versions of modules and themes used on each site. The installation profiles will set you up with a clean slate with your modules all prepared for you to start following along step-by-step in each chapter.
Other things I really love about this book:
* It isn’t afraid to recommend helpful modules early, such as Administration Menu
* It highlights common newbie gotchas, such as using the blog module when you really want a story
* It points out future modules or alternatives to watch, for example, the WYSIWYG API
* It gives contrib modules such as CCK and Views the foregrounding they deserve when learning Drupal
This is the book I wish I had when learning Drupal. We’re even giving away copies of it at [...] because we love it so much. I would recommend it wholeheartedly to anyone new to Drupal, intermediate users who want to take their skills to the next level or brush up on Drupal 6/Views 2, or anyone who actually needs to build a site similar to the recipes listed above. And, y’know, anyone else who’s ever built or wanted to build a website
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13 of 15 people found the following review helpful:
5.0 out of 5 stars This should be everyone’s second Drupal book, December 21, 2008
I’m just learning Drupal and this book has been invaluable. Via a “case study” approach, Using Drupal shows you many well-trodden paths through the Drupal forest using off-the-shelf modules to build out 9 sites.
As a Drupal newcomer comfortable writing code (like me), your first instinct will probably be to start adding PHP to your theme, your blocks, etc. to do what you want. Using Drupal shows you how other developers have solved many common problems/features and packaged up the solutions as modules. It’s like being able to start out on your first solo project after being on a team that has already completed 9 Drupal projects. You’ll already have a set of “tried and true” design patterns to leverage and know how Drupal sites tend to be built.
Using Drupal can only cover a handful of the numerous Drupal modules out there, but it saves you time by pointing out some of the most useful and commonly-used modules and showing you how to use them in practical situations.
This book is not a comprehensive introduction to the basics (how to install Drupal, basic configuration, etc.), but once you have the basics and want to start “Using Drupal” on real projects, this should be your next read.
Drupal is an incredibly powerful CMS and like anything with its flexibility, Drupal quickly gets complicated. As much as I like the system, one of the problems that I’ve had with it is that Drupal has been built upon a unique set of assumptions/principles, which really haven’t been covered in a book. Until now.
Through a series of well chosen example projects, Using Drupal, opens the door to the power and extensibility of Drupal and shows us not just how to do things but why. It’s the why part that makes this book special. Drupal is different and understanding the philosophy behind the difference and how to think the Drupal way makes Drupal special.
Even though I’ve built a dozen working Drupal sites over the last few years, a couple pretty complex and customized, I’ve felt that there was more I could be getting from the system. Oh, I can theme a site and set up users and modules. I could add custom forms and views, which my clients thought was great, but I always felt that here was something I wasn’t quite grasping. No longer.
Besides getting a ton of practical advice from well chosen and explained examples, Using Drupal has given me the key to thinking understanding the system. Brilliant.
The authors could only cover a few of the many, many possible modules that extend Drupal. The ones they did cover are really useful, though, and form the core of most customization. What’s great, if I may repeat myself, is that they way these add-ons are used and described teach Drupal principles, making this more than a cookbook.
The single best source of Drupal information on the web is the site lullabot.com. It comes as no surprise that the authors of this book are the development team that puts out Lullabot.
Product Description Build Your Own Website The Right Way Using HTML & CSS, 2nd Edition teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.
However, unlike countless other “learn web design” books, this title concentrates on modern, best-practice techniques from the very beginning, which means you’ll get it right the first time. The web sites you’ll build will:
Look good on a PC, Mac or Linux computer
Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari
Use web standards so your sites will be fast loading and easy to maintain
Be accessible to disabled users who use screenreaders to browse the Web
By the end of the book, you’ll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you’ve gained to create attractive, functional, usable and accessible sites for personal use.
About the Author
Ian Lloyd works as a senior web designer for Nationwide Building Society where he’s largely responsible for promoting the web accessibility ethic. Ian is also a member of the Web Standards Project that aims to promote best-practices among web developers and software companies.
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009)
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!” Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)
“In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!” Bill Bartmann, Billionaire Business Coach (www.billioanireu.com)
“I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with “tweeting.” You’re even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don’t even need to buy him lunch.” Dan O’Day, radio advertising guru (www.twitter/dan_oday)
“I’m amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!” Christopher Howard, wealth and personal achievement expert
“Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must-read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long-term payoffs. No wonder they call him the Social Media Expert!” Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
“Joel Comm’s understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “ Jen Groover, a “One Woman Brand” and founder of Butler Bag LLC
“I’ve been a big fan of Joel’s ability and track record to keep up and explain the importance of new web-based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast-paced online world.” Tony Rubleski, Amazon #1 bestselling author (www.MindCaptureBook.com)
“Thanks, Joel, for this intriguing look at Twitter. You’ve proven that Twitter Power isn’t just about making new connections to generate sales. It’s about brand-building, focus groups, the exchange of ideas and the emotion of debate. All conducted in real time via computer, cell phone, PDAs, and perhaps even TV by the time you read this. When you add in the incredibly viral nature of Twitter, the possibilities are virtually endless.” Dan Nickerson (www.YouMetDan.com)
“I’ve been following Joel on Twitter for a while now and I’ll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.” Yaro Starak (www.entrepreneurs-journey.com)
“I’m a twittering fool. Twitter is one of the most addicting things on the net. Besides the fact you get to update everyone and talk to people you’d rarely talk to, it’s a great tool for building an online buzz. Make sure you follow Joel Comm on this subject, because he’s on the cutting edge of this.” Matt Bacak, Internet multi-millionaire, Atlanta, GA
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Posted July 31, 2009 
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I’m thrilled to be working with Amazon.com as an online bookseller and partner for the publication of our new book, The Huffington Post Complete Guide to Blogging. Amazon understands how to use the Internet to harness intelligence that enables people to make informed decisions. That mission is similar to that of The Huffington Post, a news and opinion site I co-founded in May 2005, and which has grown to become the most linked-to blog in the world. Bringing people together and sparking interesting conversations among my friends is ingrained in my DNA, and the world of blogging has opened up this passion to endless possibilities. It’s fast-paced, limitless, and best of all, there’s room for everyone. That’s why I’m so excited about our Complete Guide to Blogging–if you have ever tried to start your own blog, wondered if you could, or if you’re just an insatiable blog-addict, this book is for you. Our team of editors and contributors has put together all the tools you’ll need to build your blog, strategies to create your community, ideas for finding your blogger voice, and countless, hilarious anecdotes and stories.
Sign up for the InternetMarketingChick.com newsletter to keep up with all the latest tips and deals that I share with my subscribers. Also, there might be a joke or two. Sometimes a fun story. Basically, it's just awesomeness personified. 
