Product Description

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

From the Back Cover

Develop a Successful Web Analytics Strategy

A Step-by-Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today’s web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

• Learn the pros and cons of data collection methodologies

• Find out how you can stop counting page views and still get a rich understanding of your customers

• Discover how to identify valuable metrics with the “three layers of so what” test

• Optimize your organizational structure and choose the right analytics tool

• Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others

• Leverage quick-start solutions for blogs and e-commerce, support, and small business websites

• Learn the key ingredients of a great experimentation and testing platform

• Use competitive-intelligence analysis to glean insights and drive actions

You’ll also find:

• Ten steps to turbocharge your web analytics

• Seven steps for creating a data-driven culture in your organization

• Six ways to measure the success of a blog

• Three secrets behind making web analytics actionable

• Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

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Product Description

Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie Girls^TM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more — all with fun, humor and attitude!

Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you’ll be Blogging with Moxie in no time. So, what are you waiting for?

The IT Girl’s Guide to Blogging With Moxie is packed with the content you need wrapped in casual, engaging dialog and a cheeky, bite-sized format.

• Bargain-blogging with tools such as WordPress®, TypePad®, and Vox
• Choosing a content management system like Expression Engine or Movable Type
• Managing blog content, using tags and moderating comments
• Selecting a professional designer and choosing from off-the-rack templates
• An introduction to podcasting and videocasting
• Finding, joining and managing blog communities
• Protecting your online identity
• Using a blog to better your business

About the Author
Joelle Reeder and Katherine Scoleri are the web design duo and martini mavens known as The Moxie Girls. Together they have designed hundreds of popular blogs and websites and individually have worked with such diverse clients as Yahoo!, Oh! The Oxygen Network, and Sony. Their own blogs as well as their design work have garnered accolades on national radio and in print publications. The Moxie Girls also speak on blogging and design at conferences such as SXSW Interactive.

Product Description

PHP is an easy-to-use scripting language perfect for quickly creating the Web features you need. Once you know the basics of how the language works, wouldn’t it be great to have a collection of useful scripts that solve those tricky problems and add interesting functionality to your site? We thought so, too.

Instead of starting at “Hello World,” Wicked Cool PHP assumes that you’re familiar with the language and jumps right into the good stuff. After you learn the FAQs of life-the most commonly wished for PHP scripts-you’ll work your way through smart configuration options and the art of forms, all the way through to complex database-backed scripts.

Wicked Cool PHP contains a wide variety of scripts to process credit cards, check the validity of email addresses, template HTML, and serve dynamic images and text. The 76 easily implemented scripts will also teach you how to:

Product Description

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You’ll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It’s time to take your blog to the next level and get more hits, more fans, more friends, and more customers.

• Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine
• Customize your blog’s design by editing templates and style sheets
• Share your blog headlines and story feeds via RSS and Atom
• Add photos, video, and audio–including podcasts–to your blog
• Drive traffic to your site with tagging, social bookmarking, and ranking services
• Collaborate with users through wikis
• Promote visitor participation using forums, community blogs, and newsletters
• Make money through your blog with Google AdSense, Amazon, and other affiliate programs
• Track, optimize, maintain, and back up your blog

About the Author

Todd Stauffer is the author or coauthor of more than three dozen books on computing and the Internet. He is the originator of the How to Do Everything series and author of all four editions of the bestseller How to Do Everything with Your iMac.

Product Description

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people – an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads – using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to “crack” The AdSense Code and unlock the secrets to making money online.

Review

“Brian Bailey makes two things crystal clear in this book: if you’ve got a church, then you need to spread your story. And if you need to spread your story, blogs are now an essential tool. Time to pay attention!”
—Seth Godin, author, Small Is the New Big

“I had a lot of questions about blogs and their value for my church. I’m thankful that Brian and Terry are sharing their experiences to answer those questions. Their insights are for everyone in ministry. Whether you are reading blogs, writing blogs, or just trying to figure out how to use the word in a sentence, this book is for you.”
—Mark Beeson, senior pastor, Granger Community Church

“My talking head is limited to the pulpit proper. I thank God that there’s a tool to reach outside the church, to those that are, sadly, outside the church. Thank you Brian and Terry for The Blogging Church.”
—Bob Coy, senior pastor, Calvary Chapel, Ft. Lauderdale

Product Description
The Blogging Church offers church leaders a field manual for using the social phenomenon of blogs to connect people and build communities in a whole new way. Inside you will find the why, what, and how of blogging in the local church. Filled with illustrative examples and practical advice, the authors answer key questions learned on the frontlines of ministry: Is blogging a tool or a toy? What problems will blogging solve? How does it benefit ministry? How do I build a great blog? and Who am I blogging for?

The Blogging Church is a handbook that will inspire and equip you to join the conversation.

The book includes contributions from five of the most popular bloggers in the world—Robert Scoble, Dave Winer, Kathy Sierra, Guy Kawasaki, and Merlin Mann, as well as interviews with blogging pastors such as Mark Driscoll, Craig Groeschel, Tony Morgan, Perry Noble, Greg Surratt, Mark Batterson, and many more.

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