Product Description

This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on May 17, 2009. The length of the article is 1126 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: How tweet it is.(Business)(Local business owners say the social networking site Twitter is good for the bottom line)
Author: Unavailable
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: May 17, 2009
Publisher: The Register Guard
Page: D25

Distributed by Gale, a part of Cengage Learning

Excerpt. © Reprinted by permission. All rights reserved.

Byline: Tim Christie The Register-Guard

When Jamie Floyd, founder of Ninkasi Brewing in Eugene, learned that Asheville, N.C., was leading in an online poll for best beer city in America, he knew just what to do: Alert the Twitterati.

Floyd posted a series of updates to Twitter, the popular social networking site, directing more than 500 Ninkasi followers to the poll and urging them to vote for Portland as Beer City USA. (Eugene was not in the running.)

Product Description

Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head.

Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more.

• Getting Started covers planning, defining your target audience, choosing the right software, and more
• Designing For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphics
• Building Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems
• Web Standards & Testing teaches you how to test and validate so everyone can enjoy your site
• Publishing & Site Maintenance helps you get your site online and keep it current

Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.

From the Back Cover

Everything you need to know to create dazzling Web designs is in one of these minibooks

A Web designer is a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This All-in-One guide helps you wear all those hats without losing your head! Learn to lay the groundwork, follow design rules, test your site, register a domain name, and more. Ready to get started?

• Start here ? Book I covers planning, defining your target audience, choosing the right software, and more

• Design it ? Book II acquaints you with HTML, CSS, and JavaScript®, plus how to choose a layout and optimize graphics

• Build it ? Book III gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems

• Does it work? ? Book IV teaches you how to test and validate so everyone can enjoy your site

• Maintenance and more ? Book V helps you get your site online and keep it current

Open the book and find:

• How to choose a Web editor and graphics program

• Tips for attracting visitors

• Why and how to slice up graphics

• How to make your site accessible to the widest possible audience

• What a layers-based layout is

• How to use Dreamweaver® templates

• Ethical SEO techniques and how to use them

• When to ask for help from a pro

See all Editorial Reviews

Product Description

Discover the tools and tips to maximize your traffic from these two great tools. Increase your blog readers. Use Twitter to know what content your readers are craving. Leverage the power of these tools through automation to save you time.

Product Description
Introduction

Vendors and enterprises are constantly searching for ways in which social networking technology can be used in a business context. The recent announcement of Salesforce.com’s Service Cloud marks the start of the use of social networking to understand customer trends in order to provide better customer service.

Scope

• Salesforce.com and Fuze Digital Solutions are using Web 2.0 to leverage customer information.
• Twitter is emerging as a customer service channel.
• The technical challenges and opportunities of using Web 2.0 for customer service.

Highlights

Call centers have been rebranded ‘contact centers’ because of the multiple ways in which customers can now contact customer service representatives. One communication channel that is still relatively untapped by enterprises is Web 2.0; the use of blogs, social networking, forums and search engines to share information.

Reasons to Purchase

• Understand how Salesforce.com and Fuze are integrating customer information with their knowledge management solutions.
• Discover how Twitter is emerging as a customer service channel

Product Description

This digital document is an article from The Masthead, published by National Conference of Editorial Writers on June 22, 2009. The length of the article is 517 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Twitter: a cheap way to get readers.(INNOVATIONS)
Author: Nick Pappas
Publication: The Masthead (Magazine/Journal)
Date: June 22, 2009
Publisher: National Conference of Editorial Writers
Volume: 61 Issue: 2 Page: 9(1)

Distributed by Gale, a part of Cengage Learning

Excerpt. © Reprinted by permission. All rights reserved.

Our first outside “follower” was a dog-loving photographer based right here in Nashua, New Hampshire.

Next came a computer designer, an author-educator, and an animal activist. Along the way, our new friends became a bit more eclectic: a journalist based in Brussels working for a Greek newspaper, an obsessive filmmaker in Malibu, a psychic medium, and a New Hampshire demonologist.

What did they all have in common?

Well, as of April 1, they were among the 67 individuals who had signed up to follow our opinion section on our new Twitter feed@TelegraphEdit, launched on January 8.

Review

?Far and away one of the best business books of the year.? (Hamilton Spectator )

Review

AN INSTANT CLASSIC! Whether you’re leading change or changing your life, this book delivers.-Stephen R. Covey, author of The 7 Habits of Highly Effective People
–This text refers to the

Audio CD
edition.

See all Editorial Reviews

Product Description
In What HR Professionals Need to Know About Social Networking, Reed Seminars examines how to increase employee engagement, attract new hires and create a buzz for your company on Facebook, Twitter, LinkedIn and other sites. Take the 85 minutes to view this seminar to update your knowledge on social networking, be able to discuss the topic with key executives and colleagues, and develop proactive strategies that can benefit your company immediately.

Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The seminar focuses on:

-Everything an HR professional needs to know in 60 minutes about how to help your company increase employee engagement and attract new hires on Twitter, Facebook, LinkedIn and other social networking sites

-Answers to the 10 questions being asked the most by HR professionals with respect to how to put the correct strategies in place or update the ones you currently have, as well as answering questions most often posed to them by their CEO about this topic

-How to capitalize on Twitter, Facebook, LinkedIn and other leading social networking sites to attract new employees and create a buzz about working at your company

-Case studies of strategies employed by other HR professionals that have had success and failures with social networking sites and important lessons learned

Praise for Reed Seminars:

…get leading intelligence without ever leaving your office. Alex Wilmerding, Vice President, Citigroup

Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive’s business decision-making. - Greg Nowak, Partner, Pepper Hamilton

Excellent presentation… Harry B. Kelso, Vice President, American National Insurance Company

Product Description

If you are already maintaining a web site, having a blog can add to, or enhance, your existing web presence. The ability to provide your customers, and readers, with fresh content on a daily, or weekly basis can keep your business running even during lean months. Blogging is also a great way for small business owners, with little web design knowledge, and small budgets to establish a professional, attractive, web presence. Many designers charge much less for a completely customized blog design and installation than they would charge for complete, traditional, html or flash website design. When blogging first began becoming popular among businesses I was slow to notice the change. It seemed to me as though more and more of my competitors were shutting down their traditional websites and replacing them with well designed blogs. Other competitors kept their existing websites up, but added links to their websites that sent surfers to there companies newly created blogs. I decided to start learning more about blogging, but I didn’t want to change my entire website format until I was sure blogging was right for me and my business.

Product Description

This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on April 8, 2009. The length of the article is 729 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: UO coach not yet part of all who Twitter.(Sports Columnist)
Author: Gale Reference Team
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: April 8, 2009
Publisher: The Register Guard
Page: C13

Distributed by Gale, a part of Cengage Learning

Excerpt. © Reprinted by permission. All rights reserved.

Byline: George Schroeder The Register-Guard

Pete Carroll does it. Steve Sarkisian, too. Mark Richt, Rich Rodriguez, even folksy Bill Stewart. They’re all caught up in the latest techno-fad.

Chip Kelly would do it, too. Except first, he has a question:

“What is it?”

Of course, he knows exactly what Twitter is. Oregon’s new coach carries his laptop in a backpack. He navigates a Blackberry like a savvy business traveler.