Forbes publication estimated that the Star Wars franchise, from the time it started off in the late 1970's, had produced more than twenty billion us dollars in revenue, and with six big screen success stories, at least three spin-off motion pictures, 5 licensed television shows, and many books, comic books, and toys, it's no surprise. The thing that could be a shock, though, is that by the time Star Wars founder George Lucas finished the first film, he was over-budget, out of time, and certain the movie would be a flop. Early screenings of the movie did little to improve Lucas' ideas that the film would be any type of success, however when it was ultimately released in the summer of 1977, the movie earned nearly seven million dollars in the initial weekend. It is considered to be the second most profitable film of all time.

As you can probably visualize, the Star Wars toy and merchandise business has grown considerably since the Christmas of 1977. Via additional action figures to vehicles, play sets, and light-sabers, the classic Star Wars toy vehicle market had everything. As Episodes V and VI were launched, more toys hit the market. T-shirts, bed sheets, tooth brushes, hair combs, as well as watches were all part of the actual marketing campaign as well.

After the release of Return of the Jedi, however, the actual Star Wars advertising machine slowed considerably. Men and women seemed to think the Star Wars market was nearing the conclusion. Even so, in the late 1990s, a new series of Star Wars action figures was released. Dubbed "The Power of the Force" line, these green carded figures created a completely new era of enthusiasts, and with the release of the special edition of the original trilogy, and also the subsequent release of Star Wars Episode I to III, the marketing machine kicked back into top gear.

Currently there's so much Star Wars memorabilia available for modern-day collectors. Much of the Star Wars memorabilia available can be easily uncovered on craigs list.

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