With this link building glossary, you could quickly get to master the ins and outs of link building to get better PageRank and free organic traffic.

Link

In hypertext systems, a link is a reference point to another page. Such links are occasionally named hot links because they take you to other page when you click on them. This is the most elementary term of this link building glossary.

Link Building

Link building is the methodical process of making link-worthy content to build up one-way and reciprocal inbound links to improve search engine ranking in the search engine result pages for each of the website pages.

Inbound links

Inbound links are links acquired by a web node (website page, directory, website, or top level domain) from another web node. Inbound links are sometimes recognized as back links, incoming links, inbound links, inlinks, and inward links.

One-way Inbound links

One-way Backlinks are Inbound links that are pointing in one way only from website A to web site B. Search engines would want to consider this as a vote to the destination site B and therefore this can help in improving the Pagerank of site A.

Outbound backlinks

These are links that go out from a website A to website B. Outbound backlinks are a drain on a website's total PageRank as they leak PageRank. To mitigate any potential losses, try to make certain outbound links are reciprocated. The result from reciprocal links can be either a loss or gain to your PageRank as it will depend on the PageRank of the pages at each end and the number of links out from those pages.

Reciprocal Links

These are Backlinks that are pointing to each other from internet site A to website B and vice versa. All these have lesser value as compared to one-way backlinks.

Internal Links

These are links linking the web pages within a web site. These kinds of links do contribute to the distribution of link juice to each of the webpages and for ease of navigation.

External Links

These are inbound links and reciprocal links that are not internal links.

Deep Linking

Building Backlinks to other than the domain home page is called deep linking. This help to boost the ranking of other web pages in your site when you make use of the keyword as the anchor text for the backlinks. When combine with internal links, deep linking help in the ranking and overall navigation of your web site.

PageRank

PageRank is a numeric value that represents how important a page is on the internet . Google considers that when one page links to another page, it is appropriately casting a vote for another page. The more votes a web page has, the more important it becomes. The worth of the votes are decided by the importance of the page that cast the vote. Google only rank each website page and not the website and they are ranked from PageRank 0 to 10, the higher the number the better is the ranking. Each link to a webpage is a vote for that page.

PageRank is determined by On Page Optimization and Off Page Optimization

On Page Optimization (30% Relevance) is determined by the 4 meta tags and content.
Off Page Optimization (70% Importance )is determined by the inbound links, domain age, site authority.

Search Engine Ranking

The pages the search engines return to accomplish a query are referred to as search engine results pages. Your search engine ranking would decide the order of the position of your web pages in the search results. This completes all the basic Link Building Glossary.

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