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This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on April 24, 2009. The length of the article is 374 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Eugene agencies taking to Twitter.(Government Local)(Several city departments and businesses use the service to share information)
Author: Gale Reference Team
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: April 24, 2009
Publisher: The Register Guard
Page: B11

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Excerpt. © Reprinted by permission. All rights reserved.

Byline: Edward Russo The Register-Guard

The city of Eugene is atwitter over Twitter.

Four city departments are offering news updates and other information directly to the public on Twitter, the micro blog that allows users to communicate through the Internet on computers, cell phones or other hand-held devices.

Twitter allows the departments - public works, police, airport and the Hult Center for Performing Arts - to communicate directly with Twitter account holders.

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This digital document is an article from Los Angeles Business Journal, published by CBJ, L.P. on June 1, 2009. The length of the article is 822 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Businesses move in on twitter’s mobile messages: companies leverage service to get word out to customers.(MARKETING)
Author: Deborah Crowe
Publication: Los Angeles Business Journal (Magazine/Journal)
Date: June 1, 2009
Publisher: CBJ, L.P.
Volume: 31 Issue: 22 Page: 7(1)

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Excerpt. © Reprinted by permission. All rights reserved.

TWITTER is often derided as a vehicle for the self-absorbed who think the world really cares what they’re having for dinner. But L.A. entrepreneurs such as Babette Pepaj know there’s gold in letting followers know what’s baking in the oven.

Pepaj, founder of the social networking site BakeSpace.com, is among a growing number of area business people leveraging the popular free electronic messaging service to reach new customers, provide support, and promote products and services.

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Weekly newsmagazine.

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This digital document is an article from Community College Week, published by Autumn Publishing on May 18, 2009. The length of the article is 2314 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Whither Twitter? Colleges so far are cool to leveraging the hot social networking site as a learning tool.(SPECIAL REPORT: DISTANCE LEARNING)
Author: Paul Bradley
Publication: Community College Week (Newspaper)
Date: May 18, 2009
Publisher: Autumn Publishing
Volume: 21 Issue: 19 Page: 6(3)

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Excerpt. © Reprinted by permission. All rights reserved.

[ILLUSTRATION OMITTED]

To community colleges already squeezed between skyrocketing enrollments and shrinking resources, social networking sites might reek of information overload for professors and administrators already immersed in websites, blogs and e-mail.

But as the Internet continues has migrated to Web 2.0–characterized by mobile computing devices, two-way communication, information sharing, collaboration and interoperability–social networking sites such as MySpace, Facebook and Twitter. are getting a closer look by educators curious to see whether and where they fit into the instructional landscape.

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In What PR Professionals Need to Know About Social Networking, Reed Seminars examines how to monitor and enhance your company s reputation and image on Twitter, Facebook, LinkedIn and other sites. Take the 60 minutes to view this seminar to update your knowledge on social networking, be able to discuss the topic with key executives at your company and make sure you are monitoring how your company is being portrayed on social networking sites. Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). The seminar is led by Kimberly Capwell, CEO & Co-Founder of eLuminatePR, and focuses on: -Everything a public relations professional needs to know in 60 minutes about how to monitor and enhance your company s reputation and image on Twitter, Facebook, LinkedIn and other social networking sites -Answers to the 10 questions being asked the most by PR professionals with respect to how to put the correct measures in place or update the ones you currently have, as well as answering questions most often posed to them by their CEO about this topic -Understanding and sharing with your company what employees can and can not do when interacting on social networking sites on behalf of your company -How to capitalize on Twitter, Facebook, LinkedIn and other leading social networking sites to improve the reputation and image of your company -Case studies of other public relations professionals and companies that have had success and failures with social networking sites and important lessons learned Praise for Reed Seminars: -…get leading intelligence without ever leaving your office. Alex Wilmerding, Vice President, Citigroup -Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive’s business decision-making. - Greg Nowak, Partner, Pepper Hamilton -Excellent presentation… Harry B. Kelso, Vice President, American National Insurance Company

Product Description

This digital document is an article from Communication World, published by International Association of Business Communicators on July 1, 2009. The length of the article is 1398 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Communication these days is all a-Twitter.(tech talk)
Author: Mark Ivey
Publication: Communication World (Magazine/Journal)
Date: July 1, 2009
Publisher: International Association of Business Communicators
Volume: 26 Issue: 4 Page: 8(2)

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Excerpt. © Reprinted by permission. All rights reserved.

10 techniques for developing a Twitter community, one follower at a time.

Twitter is a great tool for companies seeking to connect with key audiences, build their brands and much more. But if you’re like many users, after you signed up you probably were not sure how to attract followers and build a community. It’s not rocket science, but it’s also not as easy as you might think.

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This digital document is an article from The Santa Fe New Mexican (Santa Fe, NM), published by The Santa Fe New Mexican on April 9, 2009. The length of the article is 549 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: TWITTER PUTS FIRE SEASON IN REAL TIME.(Local News)
Author: Gale Reference Team
Publication: The Santa Fe New Mexican (Santa Fe, NM) (Newspaper)
Date: April 9, 2009
Publisher: The Santa Fe New Mexican
Page: C-1

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Byline: STACI MATLOCK

Santa Fe National Forest uses social networking site for alerts

By Staci Matlock

The New Mexican

Smokey the Bear is Twittering.

That’s right, social networking Twitter fans can now find out what Smokey is doing about fire prevention with every little tweet. He’s already got about a dozen followers.

Lawrence Lujan, a public information officer with the Santa Fe National Forest, and a young man fully prepared to use every new media source for reaching the public, created Smokey’s Twitter profile. He’s creating one for the Santa Fe National Forest as well so Twitter fans can track the latest fire happenings in the Santa Fe National Forest.

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This digital document is an article from American Journalism Review, published by University of Maryland on April 1, 2009. The length of the article is 882 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Hitting the tweet spot: news outlets should use Twitter to reach elusive and valuable audiences.(THE ONLINE FRONTIER)
Author: Barb Palser
Publication: American Journalism Review (Magazine/Journal)
Date: April 1, 2009
Publisher: University of Maryland
Volume: 31 Issue: 2 Page: 54(1)

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How do you know when a social media tool has reached the farthest corners of the Earth? When the Dalai Lama signs up.

OK, the Dalai Lama didn’t actually create a Twitter account. But it’s almost as surreal that an impostor account called OHHDL (Office of His Holiness the Dalai Lama) recently amassed nearly 20,000 followers in only two days, assisted by news organizations that mistakenly perpetuated the hoax. Anything seems possible these days, right? His Holiness has an active (though not official) Facebook page with more than 140.000 fans; a Twitter feed might not be far behind.