1) Machine gun marketing

A machine gun is a fully-automatic mounted or portable firearm, usually designed to fire rifle cartridges in quick succession. Machine gun marketing is fully-automatic sending of heavy amounts of emails or bring in calls.

a) Email marketing:
- You send out thousands of emails to masses you don’t acknowledge.
- You use your own email lists (exhaustive) and probably bought opt-in lists.
- You send off messages with subjects, the legal age of the addressees don’t desire to acknowledge around at this consequence.

b) Call center marketing

- You employ a call centre to call determination makers in companies from a purchased list, using a script for the operators on a subject that might not be of immediate involvement. This is like shooting with a machine gun: hardly hitting anybody – just like a spray of bullets. You might cause a few replies or hits on your site, merely you have full-grown operating expense.

2) Sniper rifle marketing

A sniper rifle is a rifle used to assure exact location of shots at greater ranges than other small-scale blazon. A typical sniper rifle is built for optimal levels of accuracy. Sniper rifle marketing is targeting potential customers precisely. If you would acknowledge the companies that have visited your web site and that have shown sufficient concern, you would be able to:

a) Get off messages with the best suitable substance based upalong the pages visited on your web site or the search words used. These companies are a very precise target.

b) Call the decision makers from these companies personally with an appropriate proposition. This is sharp shooting emails or cold calls, just like shooting with a sniper rifle. You will be very effective in setting up a conversation. Thus very efficient lead generation: more leads, less work.

So what is the most efficient lead generation?

Addressing those companies who have shown concern in your products or services away the visits they have paid to your site. This is the advantage of LEADSExplorer by providing the profit of being more successful at less movement, less costs, less clock time. Less is more.

Website link: http://www.leadsexplorer.com/en/le/home.html

A video for some insight: http://www.leadsexplorer.com/en/le/online-visitor-lead-generation-to-crm.html
If you have any questions, please don’t hesitate to ask

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