Businesses move in on twitter’s mobile messages: companies leverage service to get word out to customers.(MARKETING): An article from: Los Angeles Business Journal [HTML] (Digital)

Businesses move in on twitter's mobile messages: companies leverage service to get word out to customers.(MARKETING): An article from: Los Angeles Business Journal

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This digital document is an article from Los Angeles Business Journal, published by CBJ, L.P. on June 1, 2009. The length of the article is 822 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Businesses move in on twitter’s mobile messages: companies leverage service to get word out to customers.(MARKETING)
Author: Deborah Crowe
Publication: Los Angeles Business Journal (Magazine/Journal)
Date: June 1, 2009
Publisher: CBJ, L.P.
Volume: 31 Issue: 22 Page: 7(1)

Distributed by Gale, a part of Cengage Learning



Excerpt. © Reprinted by permission. All rights reserved.

TWITTER is often derided as a vehicle for the self-absorbed who think the world really cares what they’re having for dinner. But L.A. entrepreneurs such as Babette Pepaj know there’s gold in letting followers know what’s baking in the oven.

Pepaj, founder of the social networking site BakeSpace.com, is among a growing number of area business people leveraging the popular free electronic messaging service to reach new customers, provide support, and promote products and services.


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