Hitting the tweet spot: news outlets should use Twitter to reach elusive and valuable audiences.(THE ONLINE FRONTIER): An article from: American Journalism Review [HTML] (Digital)
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This digital document is an article from American Journalism Review, published by University of Maryland on April 1, 2009. The length of the article is 882 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: Hitting the tweet spot: news outlets should use Twitter to reach elusive and valuable audiences.(THE ONLINE FRONTIER)
Author: Barb Palser
Publication: American Journalism Review (Magazine/Journal)
Date: April 1, 2009
Publisher: University of Maryland
Volume: 31 Issue: 2 Page: 54(1)
Distributed by Gale, a part of Cengage Learning
Excerpt. © Reprinted by permission. All rights reserved.
How do you know when a social media tool has reached the farthest corners of the Earth? When the Dalai Lama signs up.
OK, the Dalai Lama didn’t actually create a Twitter account. But it’s almost as surreal that an impostor account called OHHDL (Office of His Holiness the Dalai Lama) recently amassed nearly 20,000 followers in only two days, assisted by news organizations that mistakenly perpetuated the hoax. Anything seems possible these days, right? His Holiness has an active (though not official) Facebook page with more than 140.000 fans; a Twitter feed might not be far behind.
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