Twitter and Google as Customer Service Tools (Analyst Opinion) [DOWNLOAD: PDF] (Digital)
Product Description
Introduction
Vendors and enterprises are constantly searching for ways in which social networking technology can be used in a business context. The recent announcement of Salesforce.com’s Service Cloud marks the start of the use of social networking to understand customer trends in order to provide better customer service.
Scope
- Salesforce.com and Fuze Digital Solutions are using Web 2.0 to leverage customer information.
- Twitter is emerging as a customer service channel.
- The technical challenges and opportunities of using Web 2.0 for customer service.
Highlights
Call centers have been rebranded ‘contact centers’ because of the multiple ways in which customers can now contact customer service representatives. One communication channel that is still relatively untapped by enterprises is Web 2.0; the use of blogs, social networking, forums and search engines to share information.
Reasons to Purchase
- Understand how Salesforce.com and Fuze are integrating customer information with their knowledge management solutions.
- Discover how Twitter is emerging as a customer service channel
Sign up for the InternetMarketingChick.com newsletter to keep up with all the latest tips and deals that I share with my subscribers. Also, there might be a joke or two. Sometimes a fun story. Basically, it's just awesomeness personified. 
