The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (Hardcover)
Product Description
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from “uncertainty” to “amazement.” By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too.
Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
From the Inside Flap
No matter what you sell, who you sell it to, or how much (or little) of it you sell, your business revolves around customers. Keeping customers happy, keeping them coming back for more, and keeping them loyal to your brand are the most basic ingredients of business success. The Cult of the Customer shows you how to create the kind of customer experience that leads to endless loyalty and constant referrals.
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. You must amaze them with “Moments of Magic” that transform them into customer evangelists?customers who go out of their way to tell the world about you and your business.
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5.0 out of 5 stars
A must read if you want loyal customers
Shep Hyken in his book says :”No matter what you do, always do your best. It is the consistent effort to be amazing that creates confidence”.
5.0 out of 5 stars
Hyken Evangelist!
Businesses now more than EVER need this book! It is easy and fun to read and the message is perfect for anybody from customer service, inside sales, all the way up to the “C”…
5.0 out of 5 stars
Powerful & insightful…
Here’s full disclosure — I’m honored that Shep Hyken is a friend. However, even if I never had met the guy I would still love this book!
Customer service is crucial in my business, especially in these challenging economic times. I need one resource for all my people to follow that will serve as the foundation for the environment that will keep us focused on producing the kind of service that is crucial for our survival, and the Cult of the Customer is it.
Hyken uses the power of story and metaphor to reveal and teach five distinct cultural phases (from “uncertainty” to “Amazement”) to his readers. Woven into each lesson are practical, easy-to-follow ideas and strategies for winning customers for life.
This book will become the backbone of our service philosphy.
5.0 out of 5 stars
Outstanding Read!
Shep Hyken has done it again. His customer-first message is spot-on especially in a tough economy. Treating customers as an asset means collecting dividends long after the initial…